For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

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  • Google Mobile Advertising Exam – All Q&As
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For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

  • A) Display Planner
  • B) Display Ad Builder
  • C) Display Ad Preview and Diagnosis
  • D) Display Keyword Planner

The correct answer is:

  • A) Display Planner

Explanation: Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

Read more here: https://support.google.com/adwords/answer/3056115?hl=en
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