What are two benefits of using dynamic creatives in Studio? (select two)Select All Correct Responses

  • Ability to test different ad formats within one creative
  • Ability to test different sizes within one creative
  • Ability to build and traffic only one creative per ad size
  • Ability to test different content within one creative

Correct answers are: Ability to test different content within one creative and Ability to build and traffic only one creative per ad size

Explanation: Benefits of dynamic creative:

  • Increase creative development efficiency: Develop one creative shell per ad size and use our tools to swap out the content that populates the ad on the fly.
  • Increase trafficking efficiency: Traffic a single creative ID per ad size, instead of a creative for each unique creative iteration.
  • Serve the most relevant ad: Use advanced dynamic creative targeting rules to tailor content to the viewer on every single impression.
  • Integrate seamlessly with Campaign Manager: Easily generate reporting and analytics on campaign performance via Studio’s direct link to Campaign Manager.

Read more here: https://support.google.com/richmedia/answer/2691686

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