- Ability to test different ad formats within one creative
- Ability to test different sizes within one creative
- Ability to build and traffic only one creative per ad size
- Ability to test different content within one creative
Correct answers are: Ability to test different content within one creative and Ability to build and traffic only one creative per ad size
Explanation: Benefits of dynamic creative:
- Increase creative development efficiency: Develop one creative shell per ad size and use our tools to swap out the content that populates the ad on the fly.
- Increase trafficking efficiency: Traffic a single creative ID per ad size, instead of a creative for each unique creative iteration.
- Serve the most relevant ad: Use advanced dynamic creative targeting rules to tailor content to the viewer on every single impression.
- Integrate seamlessly with Campaign Manager: Easily generate reporting and analytics on campaign performance via Studio’s direct link to Campaign Manager.
Read more here: https://support.google.com/richmedia/answer/2691686