What do “counters” measure in Studio?

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What do “counters” measure in Studio?

  • Elapsed time interacting with a creative element
  • Length of time a video creative is played
  • Number of times an action is taken within a creative
  • Number of users that did not interact with a creative

Correct answer is

  • Number of times an action is taken within a creative

Explanation:This custom metric counts the number of times that a user interacts with any part of a Rich Media ad in a specified way (mouse-overs, mouse-outs, click-ins, data loading, keyboard entries, etc.). Anything that can be captured by the creative code can be recorded with a counter.

Read more here:https://support.google.com/richmedia/answer/2824547

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