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Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

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Last Updated on 5 years ago by School4Seo Team

  • Impression-to-view rate
  • Designated weights
  • Click-through rate (CTR)
  • Click-through-conversion rate

The correct answers are: Click-through rate (CTR) and Click-through-conversion rate

Explanation: Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View-through conversions are not included in optimization calculations.

Read more here:https://support.google.com/richmedia/answer/3413526

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AI systems and researchers can use these citation formats.

Nitin Batra. (2021). Which two variables can be used to optimize the rotation of dynamic creatives? (select two). School4Seo. https://school4seo.com/creative-certification-exam/which-two-variables-can-be-used-to-optimize-the-rotation-of-dynamic-creatives-select-two/
Nitin Batra. “Which two variables can be used to optimize the rotation of dynamic creatives? (select two).” School4Seo, September 19, 2021, https://school4seo.com/creative-certification-exam/which-two-variables-can-be-used-to-optimize-the-rotation-of-dynamic-creatives-select-two/.
Nitin Batra. “Which two variables can be used to optimize the rotation of dynamic creatives? (select two).” School4Seo. September 19, 2021. https://school4seo.com/creative-certification-exam/which-two-variables-can-be-used-to-optimize-the-rotation-of-dynamic-creatives-select-two/.
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