- Impression-to-view rate
- Designated weights
- Click-through rate (CTR)
- Click-through-conversion rate
The correct answers are: Click-through rate (CTR) and Click-through-conversion rate
Explanation: Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View-through conversions are not included in optimization calculations.
Read more here:https://support.google.com/richmedia/answer/3413526