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What type of advertiser is a good fit for TrueView for action?

An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.


  • Advertiser looking to improve their brand image
  • An advertiser who’s looking for brand impact such as driving Brand Lift metrics
  • An advertiser who’s looking to maximize reach and cares about driving views
  • An advertiser who’s looking to drive clicks to their website for on-site conversions

The correct answer is: An advertiser who’s looking to drive clicks to their website for on-site conversions

TrueView for action is an in-stream skippable video ad that’s optimized to drive whatever website action is important to business goals, such as site visits, bookings, on-site searches, or purchases.

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