Last Updated on 1 year ago by School4Seo Team

A food delivery company running a campaign to get new users. – tCPI
An outdoor retailer running a campaign to drive more in-app purchases. – tCPA

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Correct matches are:

• A food delivery company running a campaign to get new users. – tCPI
• An outdoor retailer running a campaign to drive more in-app purchases. – tCPA

A food delivery company running a campaign to get new users. – tCPA (Target Cost Per Acquisition): This is the more appropriate strategy for the goal of acquiring new users as it directly focuses on the cost of each new user acquisition.

An outdoor retailer running a campaign to drive more in-app purchases. – tCPI (Target Cost Per Install): If you have to use tCPI, this is the remaining option. While tCPI is more directly related to app installs, in app purchases can be indirectly linked to app installs, as the user must install the app before making a purchase. In this specific situation, where only these two options are given, this is the only logical pairing.