Home » Google Ads Apps Certification » Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

They are missing A square video asset in their video asset mix.


  • A 60-second landscape video asset.
  • A 60-second portrait video asset.
  • A carousel video asset.
  • A square video asset.

The correct answer is: A square video asset.

Provide multiple videos of each ratio for full coverage: portrait (2:3), square (1:1), and landscape video (16:9). To accommodate different user mindsets and preferences, upload videos with diverse lengths, ranging from 10 to 30 seconds.

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