Home » Google Ads Apps Certification » A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.


The correct order is:

  1. Select relevant markets for expansion.
  2. Localize app.
  3. Test, launch, and measure to scale.

When considering market expansion for your app, start by asking a few questions:

  1. Is my app content relevant for a global audience?
  2. Does my app currently offer currency, language, and payment options for various global markets?

Did you answer At a high level, there are three key steps to internationalizing your app:

  1. Select the right markets.
  2. Localize your app.
  3. Test, launch, and measure to scale.”yes”? You’re in a good starting place to scale beyond your local market!

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