Home » Google Ads Apps Certification » What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

The two main objectives of an app marketer are Driving app downloads and Encouraging app usage.


  • Responding to user feedback
  • Generating app reviews
  • Driving app downloads
  • Encouraging app usage

Correct answers are: Driving app downloads and Encouraging app usage

Marketers are responsible for driving downloads and encouraging app usage. With over 2 million apps available in the Google Play Store, marketing plays a key role in helping users find an app.

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