Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?1
- Dynamic Search Ads
- Ecommerce tracking
- Conversion tracking
The correct answer is: Remarketing
Explanation: You client should use Remarketing feature of Google Ads if she wants to show ads to people who’ve visited her website before. Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
Read more here: https://support.google.com/google-ads/answer/2454000