Last Updated on 5 years ago by School4Seo Team

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

• traffic estimates for placement ideas
• historical conversion rate estimates for your keyword and placement ideas
• traffic estimates for your keyword ideas
• historical cost-per-click (CPC) estimates for your keyword and placement ideas

The correct answer is: historical cost-per-click (CPC) estimates for your keyword and placement ideas

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Explanation: Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

Read more here: https://support.google.com/google-ads/topic/10016807