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Home / Adwords Fundamental / Why would an advertiser use sitelinks?

Why would an advertiser use sitelinks?

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Sitelinks will show in a variety of ways depending on device, position, and other factors. When your sitelink extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad.Why would an advertiser use sitelinks?
  • To showcase customer reviews with high-quality survey data
  • To let customers click a button to call the business
  • To show a link that sends people to the app store or starts downloading an app
  • To give customers quick access to multiple pages of an advertiser’s website

Correct Answer is:

  • To give customers quick access to multiple pages of an advertiser’s website

Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. Sitelinks will show in a variety of ways depending on device, position, and other factors. When your sitelink extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad.

Read more here:

https://school4seo.com/google-mobile-advertising-exam/sitelink-extensions/

https://support.google.com/adwords/answer/2375416

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