Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
- A page with information on instrument rentals and a contact form
- His homepage, with links to instrument sales, rentals, and music lessons
- A page with information on music lessons and a contact form
- A page with a wide selection of instruments for sale
Correct answer is: A page with information on instrument rentals and a contact form
Explanation: For Calen who owns amusic store and creating an ad group, the most appropriate landing page for his ad would be A page with information on instrument rentals and a contact form. His potential customer will be able to contact through that form after getting convinced by the information about instrumental rentals.
Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
Read more here: https://support.google.com/google-ads/answer/14086