Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • Reach and frequency data
  • Cost-per-thousand-impressions (CPM) bidding
  • Call extensions
  • Placement targeting

Correct answer is:

  • Call extensions
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Explanation: Except the call extensions, all other points are just for branding. Reach and Frequency metrics is to measure the branding campaigns success. CPM bidding option is set only for branding campaign. Advertiser just pay for impressions. And the Placement targeting also used to target specific audience for the Branding campaign. 

Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach goal to increase traffic to your website or encourage customers to interact with your brand.

Read more here: https://support.google.com/google-ads/answer/1722064

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