What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2

  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product

Correct answer is:

  • Add affinity audiences targeting people interested in green living and beauty
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Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.

These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.

Read more here: https://support.google.com/adwords/answer/2497941

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