What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

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What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  • Replace the existing landing page with the new one and compare this month’s data to last month’s
  • Run a Campaign Experiment on the existing campaign that switches between both landing pages
  • Create another ad group for the new landing page and compare the two ad groups
  • Create another campaign for the new landing page and compare the two campaigns

Correct answer is:

  • Run a Campaign Experiment on the existing campaign that switches between both landing pages

Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.

Read more here: https://support.google.com/adwords/answer/2385204?hl=en
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