When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Manual cost-per-click (CPC)
- Automatic cost-per-click (CPC)
The correct answer is: Automatic cost-per-click (CPC)
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Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/google-ads/answer/2979071