To cater to shoppers who interact online before in-store purchases, adopt an omnichannel strategy that meets customers at every stage of their digital shopping journey.
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- Encourage customers to shop in your preferred channel
- Meet customers wherever they’re at in their digital shopping journey
The correct answer is: Meet customers wherever they’re at in their digital shopping journey
Explanation: An effective omnichannel strategy acknowledges that today’s consumers interact with products digitally multiple times before making a purchase, be it online or in-store. Solutions like Local Inventory Ads bridge the gap between digital interactions and physical stores, ensuring a seamless shopping experience. By leveraging Google’s Online-to-offline tools, businesses can engage with these omnichannel shoppers throughout their journey, whether online or offline, optimizing performance and ROI across all touchpoints. This approach resonates with modern shoppers, meeting their expectations for interconnected shopping experiences.
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