To boost sales across online platforms and new physical stores, adopt the Omnichannel + Store Centric approach.
- Omnichannel
- Store Centric
- Online + Omnichannel
- Omnichannel + Store Centric
The correct answer is: Omnichannel + Store Centric
Explanation: Leveraging a blend of omnichannel and Performance Max for store goals is crucial for a potent O2O strategy. Initially, focus on pinpointing your key marketing objectives, and identify the customer segments — be it online, offline, or both — that resonate most with your brand. As you harness the power of O2O and witness its positive impact on sales, be ready to pivot and adjust your goals in accordance with changing market dynamics.