An omnichannel shopping campaign approach should be used when there’s a significant overlap between your ecommerce and in-store products.
- If you have separate online and offline budgets
- If you don’t have a eCommerce website
- When your ecommerce and in-store products do not have a strong overlap
- When your ecommerce and in-store products have a strong overlap
The correct answer is: When your ecommerce and in-store products have a strong overlap
Explanation: Omnichannel, also known as Hybrid campaigns, are designed to bridge the divide between online and physical shopping experiences. It’s particularly beneficial when your ecommerce and in-store products align closely. By activating local inventory in prevalent Shopping or Performance Max campaigns, businesses can present a unified and consistent shopping journey, blending the online and in-store realms seamlessly.
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