For an omnichannel strategy, it’s imperative to meet customers at every point in their digital shopping journey, be it online or in-store.
- Encourage customers to shop in your preferred channel
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- Meet customers wherever they’re at in their digital shopping journey
The correct answer is: Meet customers wherever they’re at in their digital shopping journey
Explanation: Modern consumers often engage with products digitally several times before an actual in-store purchase. By leveraging an omnichannel approach, businesses can optimize sales across all channels. Omnichannel solutions, including tools like Google’s Online-to-offline and Local Inventory Ads, ensure a cohesive shopping experience across devices and platforms. This strategy not only amplifies ROI from both online and offline touchpoints but also caters to the holistic expectations of today’s shopper, meeting them at each stage of their journey.
Read more here: https://ads.google.com/growthformula/grow-offline-sales/