For an upcoming weekend sale, kick off the campaign 2-3 weeks earlier and transition your creatives from a general store theme to a more sales-driven one as the event nears.
- Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
- Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
- Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
- Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
The correct answer is: Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
Explanation: Effective promotion, especially for weekend sales or holiday peaks, requires foresight. Initiating the campaign 2-3 weeks ahead provides a foundation of anticipation among your target audience. As the sale date draws closer, it’s beneficial to consistently update your promotional materials, transitioning from a broad, store-themed aesthetic to one that’s sharply focused on the sale. This adaptive approach not only complements time-based promotions but also ensures that the campaign maintains its momentum without any disruptions.
Read more here: https://support.google.com/google-ads/answer/10566644