Use an omnichannel shopping campaign approach when your ecommerce and in-store products significantly overlap.
- If you have separate online and offline budgets
- When your ecommerce and in-store products do not have a strong overlap
- If you don’t have a eCommerce website
- When your ecommerce and in-store products have a strong overlap
The correct answer is: When your ecommerce and in-store products have a strong overlap
Explanation: An omnichannel shopping campaign strategy shines brightest when there’s a marked overlap between online and physical store products. Leveraging Omnichannel or Hybrid campaigns allows businesses to enable local inventory within their existing Shopping or Performance Max campaigns. This holistic approach ensures customers experience a unified shopping journey, regardless of whether they’re shopping online or offline.
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