The best approach for growing total sales, both online and in-store, is to adopt an Omnichannel + Store Centric strategy.
- Omnichannel
- Online + Omnichannel
- Omnichannel + Store Centric
- Store Centric
The correct answer is: Omnichannel + Store Centric
Explanation: For retailers aspiring to boost sales across multiple touchpoints, a robust O2O strategy that fuses both omnichannel and Performance Max for store goals is pivotal. Begin by pinpointing your crucial marketing aims, identifying the segments of consumers — be it online, offline, or a blend of both — that resonate most with your brand. With the evolution of O2O strategies and their evident impact on sales growth, it’s crucial to be adaptive, allowing for shifts in objectives as market dynamics fluctuate seasonally.