To effectively cater to omnichannel shoppers, ensure your strategy meets customers throughout their digital shopping journey, be it online interactions or in-store purchases.
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- Encourage customers to shop in your preferred channel
- Meet customers wherever they’re at in their digital shopping journey
The correct answer is: Meet customers wherever they’re at in their digital shopping journey
Explanation: Recognizing the habits of today’s omnichannel consumers is crucial. They frequently engage with products digitally before an in-store purchase. By embracing an omnichannel approach, you can optimize for total sales across online and offline channels. Tools like Google’s Online-to-offline and Local Inventory Ads bridge the digital and physical realms, offering a seamless experience. This strategy ensures businesses tap into the potential of both online and in-store touchpoints, delivering the interconnected experiences that modern shoppers desire and increasing overall ROI.
Read more here: https://ads.google.com/growthformula/grow-offline-sales/