For a retailer aiming to grow total sales across both online and physical stores, the ideal approach is the Omnichannel + Store Centric strategy.
- Omnichannel
- Store Centric
- Omnichannel + Store Centric
- Online + Omnichannel
The correct answer is: Omnichannel + Store Centric
Explanation: Integrating both omnichannel and Performance Max for store goals is the backbone of a resilient O2O strategy. Start by delineating your paramount marketing aims, identifying which customers – online, offline, or both – align most with your brand’s ethos. Embracing O2O’s capacity to bolster sales requires adaptability, with objectives being recalibrated as market trends evolve from one season to the next.