The two features that still need to be added manually in Performance Max are ad creatives and budget.
- ad placements
- bids
- ad creatives
- creative combinations
- budget
The correct answers are: ad creatives and budget
Explanation: While Performance Max optimizes many aspects using machine learning, an omnichannel shopping campaign becomes crucial when there’s a strong overlap between ecommerce and in-store products. Utilizing Omnichannel or Hybrid campaigns lets you tap into local inventory, blending the online and offline shopping experiences seamlessly.