An omnichannel shopping campaign approach is appropriate when there’s a strong overlap between your ecommerce and in-store products.
- If you have separate online and offline budgets
- When your ecommerce and in-store products do not have a strong overlap
- When your ecommerce and in-store products have a strong overlap
- If you don’t have a eCommerce website
The correct answer is: When your ecommerce and in-store products have a strong overlap
Explanation: Omnichannel, often referred to as Hybrid campaigns, seamlessly integrates both online and offline shopping experiences. This approach is especially apt when your ecommerce and in-store products have a substantial overlap. By enabling local inventory in existing Shopping or Performance Max campaigns, businesses can offer a consistent and unified shopping experience to consumers, bridging the gap between digital and physical storefronts.
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