Performance Max caters to marketing objectives for both online and omnichannel sales, offering additional product formats like YouTube In-Stream, Text Ads, and Display, unlike SSC.
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
The correct answers are: Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales and Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Explanation: Performance Max for omnichannel goals surpasses Smart Shopping Campaigns by providing extended reach. It enhances the fundamental framework of SSC, introducing new formats such as YouTube In-Stream, Text Ads, and the Discover feed. All these are fortified by the Google Merchant Center feed. Furthermore, it offers greater versatility, allowing for campaign optimization either for online sales or for broader omnichannel sales, in line with your chosen marketing objectives.