If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, you should use the campaign experiment.
- Incrementality
- User-based
- Geo-X
- Campaign Experiments
The correct answer is: Campaign Experiments
Explanation: Campaign experiments provide a strategic platform to assess different aspects of your advertising initiatives. Specifically, they allow you to contrast omnichannel bidding by juxtaposing a manual or non-conversion-based bidding method against the more sophisticated omnichannel Smart Bidding strategy. Depending on the results of this comparative analysis, you have the option to either implement the draft alterations to your original campaign or venture into launching a completely new one.