Performance Max aligns with both online and omnichannel business goals and offers extended formats such as YouTube In-Stream, Text Ads, and Display, beyond what Smart Shopping Campaigns provide.
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
The correct answers are: Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales and Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Explanation: Distinct from Smart Shopping Campaigns, Performance Max for omnichannel goals boasts a wider reach. Building upon the foundational structure of SSC, Performance Max introduces new format opportunities like YouTube In-Stream, Text ads, and Discover feed, all supported by the Google Merchant Center feed. Crucially, it grants marketers the flexibility to optimize campaigns in line with specific marketing objectives, be they solely online sales or broader omnichannel sales goals.