To test a manual bidding strategy against an omnichannel Smart Bidding campaign, use Campaign Experiments.
- Geo-X
- Incrementality
- User-based
- Campaign Experiments
The correct answer is: Campaign Experiments
Explanation: Campaign experiments offer a versatile tool for testing various features in your advertising strategy. Specifically, they enable you to evaluate the efficacy of omnichannel bidding. By using this tool, you can juxtapose a manual or a non-conversion-based bidding strategy with an omnichannel Smart Bidding campaign. Based on the outcomes, you can either integrate the draft changes into your existing campaign or kickstart a completely new one.