For a Performance Max for store goals campaign, the objective should be set to “Local store visits and promotions“.
- Website traffic
- Sales
- Leads
- Local store visits and promotions
The correct answer is: Local store visits and promotions
Explanation: Performance Max for store goals is tailored to guide consumers with the necessary details for store visits. By linking your Business Profile account, you can specify which store locations to promote. It’s essential to have a location data source linked, like GBP, in your Google Ads account. This campaign is designed for simplicity, emphasizing offline business growth. After providing store locations, budget, and ad assets, Google AI works to optimize bids, placements, and asset combinations, aiming for maximum in-store value and conversions across various Google platforms.