To compare a manual bidding strategy against an omnichannel Smart Bidding campaign, utilize Campaign Experiments.
- Incrementality
- User-based
- Geo-X
- Campaign Experiments
The correct answer is: Campaign Experiments
Explanation: Campaign experiments serve as an invaluable tool for assessing various elements within your advertising campaigns. With it, you’re empowered to gauge the effectiveness of omnichannel bidding. This means you can contrast a manual or non-conversion-based bidding approach with an advanced omnichannel Smart Bidding strategy. Depending on the insights you gather, you have the flexibility to either incorporate the draft modifications into your pre-existing campaign or inaugurate an entirely new campaign.