Performance Max aligns marketing objectives with online and omnichannel sales goals and offers added formats like YouTube In-Stream, Text Ads, and Display, unlike Smart Shopping Campaigns.
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
The correct answers are: Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales and Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Explanation: Performance Max for omnichannel goals stands out from Smart Shopping Campaigns in its breadth of reach and offerings. While built on the SSC architecture, Performance Max introduces new formats and inventories including YouTube In-Stream, Text ads, and the Discover feed, all powered by the Google Merchant Center feed. Moreover, Performance Max allows for tailored optimization based on distinct marketing objectives, whether they lean towards online sales or encompass omnichannel sales.