How remarketing list for search ads (RLSA) works? How can it be created?

Remarketing lists for search ads helps you connect with those potential customers who left leave your site without buying anything. Minimum number of 1,000 cookies are required to tailor your search ads.

Remarketing lists for search ads helps you connect with those potential customers who left leave your site without buying anything. Now the same customers are continue looking for what they need using Google Search.

You can set your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. Remarketing lists for search ads use remarketing lists for these customizations.

Minimum requirement for RLSA Remarketing List for Search Ads?

A remarketing list for Google search ads needs to have a minimum number of 1,000 cookies before the list can be used to tailor your search ads. This helps protect the privacy of those who make up your list.

When should you use Remarketing Lists for Search Ads?

Read more about settingup RLSA here

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