Last Updated on 2 months by School4Seo Team
- Display
- Shopping
- Discovery
- Search
- Video
The correct answer is: Discovery and Search
To effectively promote her house-cleaning service and reach potential customers actively seeking similar services, Peggy should utilize both Search and Discovery campaigns within Google Ads.
Search Campaigns: These campaigns display text ads to users actively searching on Google for services like house cleaning. By targeting specific keywords related to her business, Peggy can connect with individuals demonstrating intent to hire cleaning services. This approach ensures her ads appear when potential customers are most likely to engage.
Discovery Campaigns: These campaigns allow Peggy to reach potential customers across platforms like YouTube, Discover, and Gmail. By leveraging visually engaging ads, she can capture the attention of users who may not be actively searching but are likely to be interested in her services. This strategy helps in expanding her audience and encouraging them to consider and book her house-cleaning services.
By combining Search and Discovery campaigns, Peggy can effectively target both users actively seeking cleaning services and those who might develop an interest upon discovering her offerings.
For more detailed information, please refer to Google’s official documentation on campaign types: support.google.com