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Which of these describe Google’s ABCDs of effective creative?

Google’s ABCDs of effective creative is research-backed creative guidance.

  • Design-backed creative inspiration
  • Design-backed creative rules to follow
  • Research-backed creative rules to follow
  • Research-backed creative guidance

The correct answer is: Research-backed creative guidance.

Google’s Core ABCD framework offers global, data-backed creative guidance to help you build effective video ads, regardless of your marketing objective

Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, data-backed guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.

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