Last Updated on 2 weeks by School4Seo Team

Google’s ABCDs of effective creative is research-backed creative guidance.

• Design-backed creative inspiration
• Design-backed creative rules to follow
• Research-backed creative rules to follow
• Research-backed creative guidance

The correct answer is: Research-backed creative guidance.

Explanation: Given those four options, the most accurate answer is: Research-backed creative guidance.

While “rules to follow” implies rigidity, “guidance” suggests a more flexible and adaptable approach based on research. The ABCDs are indeed research-backed, and they offer guidance rather than strict rules for creating effective video ads.

Google’s Core ABCD framework offers global, data-backed creative guidance to help you build effective video ads, regardless of your marketing objective

Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, data-backed guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.