Google’s ABCDs of effective creative is research-backed creative guidance.
- Design-backed creative inspiration
- Design-backed creative rules to follow
- Research-backed creative rules to follow
- Research-backed creative guidance
The correct answer is: Research-backed creative guidance.
Google’s Core ABCD framework offers global, data-backed creative guidance to help you build effective video ads, regardless of your marketing objective
Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, data-backed guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.