Google’s ABCDs is research-backed creative guidance. It stands for Attract, Brand, Connect, and Direct.
- Design-backed creative inspiration
- Design-backed creative rules to follow
- Research-backed creative rules to follow
- Research-backed creative guidance
The correct answer is: Research-backed creative guidance.
Drawn from an extensive study of YouTube ads, the ABCDs are best practices for building effective advertising creative on YouTube. Google’s ABCDs of effective creative is Research-backed creative guidance.
Attract, brand, connect, and direct. Four small words with serious impact. Using simple, data-backed guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.