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Which of these accurately captures Google’s ABCDs of effective creative?

Google’s ABCDs is research-backed creative guidance. It stands for Attract, Brand, Connect, and Direct.

  • Design-backed creative inspiration
  • Design-backed creative rules to follow
  • Research-backed creative rules to follow
  • Research-backed creative guidance

The correct answer is: Research-backed creative guidance.

Drawn from an extensive study of YouTube ads, the ABCDs are best practices for building effective advertising creative on YouTube. Google’s ABCDs of effective creative is Research-backed creative guidance.

Attract, brand, connect, and direct. Four small words with serious impact. Using simple, data-backed guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.

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