Home » Google Ads Creative Certification » You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

You should remove and replace low-performing assets to optimize the company’s display campaigns before increasing their budgets.

  • Replace all the assets at once.
  • Pause the campaign.
  • Add new assets multiple times per week.
  • Remove and replace low-performing assets.

The correct answer is: Remove and replace low-performing assets.

If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.

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