Last Updated on 12 months ago by School4Seo Team

Naomi should Create a separate campaign for each goal when promoting an app with multiple goals in an App campaign.

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• Focus on one goal at a time.
• Include all goals within one campaign.
• Create multiple ad groups for each goal.
• Create a separate campaign for each goal.

The correct answer is: Create a separate campaign for each goal.

Explanation: When promoting an app with multiple campaign goals (e.g., maximizing installs, driving in-app purchases, or re-engaging users), Naomi should create a separate campaign for each goal. Google App campaigns are highly optimized by machine learning based on a single, primary objective chosen at the campaign level. Trying to force multiple, often conflicting, goals into one campaign can confuse the algorithm, leading to inefficient bidding and suboptimal performance. Separate campaigns allow the machine learning to specialize and optimize effectively for each distinct objective, maximizing results for all of Naomi’s goals.

it’s best to create a separate campaign for each goal so that the system can optimize bidding and ads according to that specific goal.