Home » Display & Video 360 Certification Exam » An advertiser participates in a private auction. What happens if their bid isn’t the highest?

An advertiser participates in a private auction. What happens if their bid isn’t the highest?

  • The deal is automatically canceled for the advertiser.
  • The advertiser automatically wins the auction.
  • The advertiser still receives half the deal impressions.
  • All deal impressions go to the advertiser with the highest bid.

The correct answer is: All deal impressions go to the advertiser with the highest bid.

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