- Identify budget limitations that could be preventing assets from being shown in auctions.
- Find new keywords to add to a campaign so that asset reach can be improved.
- Examine high-performing assets as a means of inspiring future creative assets.
- Spot opportunities to replace assets that aren’t performing well.
The correct answers are: Examine high-performing assets as a means of inspiring future creative assets. AND Spot opportunities to replace assets that aren’t performing well.
Explanation: The Combinations and Assets report in Google Ads provides critical information about the performance of your creative assets. Firstly, it allows marketers to identify high-performing assets that can serve as inspiration for future creative efforts. The report lists out the best combinations in each category, helping you focus on your top ads. Secondly, the report helps identify underperforming assets, signaling opportunities for replacement or enhancement. You can strategically decide which assets to rotate, remove, or improve based on their performance, thus optimizing your campaign’s effectiveness.
Read more here: https://support.google.com/google-ads/answer/10725056