Last Updated on 12 months ago by School4Seo Team
The Combination and Assets Report helps marketers improve creative assets’ performance by examining high-performing assets to inspire future creatives and spotting opportunities to replace underperforming assets.
- Identify budget limitations that could be preventing assets from being shown in auctions.
- Find new keywords to add to a campaign so that asset reach can be improved.
- Examine high-performing assets as a means of inspiring future creative assets.
- Spot opportunities to replace assets that aren’t performing well.
- Spot new keywords to be added to a campaign as a means of improving asset reach.
- Discover the budget limitations could be restricting assets from showing in auctions.
- Look to high-performing assets as models to inspire future creative assets.
- Find opportunities to replace low-performing assets with assets that could be more effective.
- Uncover budget limitations that may be restricting assets from showing in auctions.
- Identify new keywords to add to a campaign to improve asset reach.
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Use high-performing assets as inspiration for future creative assets.
Explanation: The Combinations and Assets report in Google Ads provides critical information about the performance of your creative assets. Firstly, it allows marketers to identify high-performing assets that can serve as inspiration for future creative efforts. The report lists out the best combinations in each category, helping you focus on your top ads. Secondly, the report helps identify underperforming assets, signaling opportunities for replacement or enhancement. You can strategically decide which assets to rotate, remove, or improve based on their performance, thus optimizing your campaign’s effectiveness.
Read more here: https://support.google.com/google-ads/answer/10725056