- Uncover budget limitations that may be restricting assets from showing in auctions.
- Identify new keywords to add to a campaign to improve asset reach.
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Use high-performing assets as inspiration for future creative assets.
The correct answers are: Identify opportunities to replace low-performing assets with assets that have better potential. AND Use high-performing assets as inspiration for future creative assets.
Explanation: The Combination and Assets Report facilitates a marketer in honing the performance of their creative assets in two main ways. Firstly, by providing the ability to identify low-performing assets and offering the potential to replace them with more effective alternatives. This allows strategic decisions regarding which assets to rotate, remove, or improve. Secondly, high-performing assets are not just results but also serve as inspiration for the creation of future creative assets, by listing the top combinations that yield better performance.
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