- Understand which billing method is best suited for an account.
- Review how much each keyword in a campaign has spent over the past month.
- Forecast the impact of different budgets to understand how performance may change.
- Identify the opportunity size for upcoming seasonal periods of increased sales.
The correct answers are: Forecast the impact of different budgets to understand how performance may change. AND Identify the opportunity size for upcoming seasonal periods of increased sales.
Explanation: Performance Planner, a tool in Google Ads, can be an invaluable asset to a digital marketing manager seeking to create effective budget plans. The tool can forecast the impact of different budgets on performance. This means that by modifying budget allocations, the manager can predict potential outcomes and understand how these changes might influence key performance metrics and overall return. This level of insight supports informed decision-making regarding budget allocation.
Additionally, Performance Planner is adept at identifying the size of the opportunity for increased sales during upcoming seasonal periods. By analyzing market trends and predictions, the tool can help understand when demand for their product or service is likely to peak. Thus, it can guide the manager in capturing potential demand efficiently and maximizing the budget during these high-demand periods.
With its ability to offer performance forecasts and insights into seasonal sales opportunities, Performance Planner should be an integral part of any digital marketing manager’s routine budget planning.