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What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)

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  • Automatically pause campaigns that have low ad strength or limited budget.
  • Share competitor ad performance data to help marketers adapt and grow their business.
  • Provide explanations to understand performance fluctuations in campaigns.
  • Identify drivers of a campaign’s week-on-week and month-on-month performance.

The correct answers are: Provide explanations to understand performance fluctuations in campaigns. AND Identify drivers of a campaign’s week-on-week and month-on-month performance.

Explanation: The Insights page in Google Ads is a powerful tool for performance evaluation. It provides explanations to understand fluctuations in campaign performance, thereby helping marketers identify what is driving changes. This tool also identifies drivers of a campaign’s week-on-week and month-on-month performance, facilitating a granular understanding of campaign progress. Furthermore, it aids in proactively resolving performance issues and shares valuable marketing intelligence to help you adapt and improve your strategies.

Reference: https://support.google.com/google-ads/answer/10256472

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