- Spot new keywords to be added to a campaign as a means of improving asset reach.
- Discover the budget limitations could be restricting assets from showing in auctions.
- Look to high-performing assets as models to inspire future creative assets.
- Find opportunities to replace low-performing assets with assets that could be more effective.
The correct answers are: Look to high-performing assets as models to inspire future creative assets. AND Find opportunities to replace low-performing assets with assets that could be more effective.
Explanation: The Combination and Assets Report is a potent tool to help improve the performance of creative assets. One way is by utilizing high-performing assets as a template to inspire future creativity. The report allows you to visualize and learn from the top performing asset combinations across various channels such as Search, Display, YouTube, and more. Secondly, it allows marketers to identify underperforming assets and replace them with more effective alternatives. By comparing the performance of different assets, you can make strategic decisions to rotate, remove, or improve, thus potentially enhancing your campaign’s effectiveness.
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