- Understand how much a marketer’s competitors are spending each week.
- Optimize Search campaigns through insights specifically intended for that purpose.
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Identify and diagnose performance issues to better run successful campaigns.
The correct answers are: Uncover new consumer insights such as rising search trends and new converting audiences. AND Identify and diagnose performance issues to better run successful campaigns.
Explanation: The Insights page within Google Ads offers two key benefits. Firstly, it allows users to uncover new consumer insights by identifying rising search trends and new audiences that are converting. This is facilitated by the page’s ability to display search interest trends and compare your click coverage with demand. Secondly, the Insights page is a valuable tool for identifying and diagnosing performance issues. It allows users to delve deeper into each insight to gather more detailed information about their account’s performance and new potential opportunities. Additionally, Insights are integrated with recommendations, making it easier to act on these insights and run more successful campaigns.
Reference: https://support.google.com/google-ads/answer/10256472