- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
The correct answer is: A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
Explanation: Performance Max is a valuable tool for a local coffee shop looking to increase store visits. By leveraging AI, Performance Max can identify potential customers across Google Ads’ diverse inventory. The campaign type utilizes machine learning to reach the most relevant consumers with suitable ads across various Google platforms. For maximum performance, it’s advisable to provide comprehensive data, target at least 10 locations, and allocate a minimum daily budget of $500 for at least 30 days. Regular creative refreshes and early campaign setup for time-bound promotions can enhance effectiveness.