- Product and brand consideration
- Website traffic
- Brand awareness and reach
- Local store visits and promotions
The correct answer is: Local store visits and promotions
Explanation: For an art supplies store aiming to drive more customer visits to its physical location via a Performance Max campaign, it’s crucial that the marketing team select the “Local store visits and promotions” goal during the campaign setup. This goal is geared towards increasing footfall and promoting in-store offers, thereby aligning precisely with the store’s goal of attracting more local students to its premises.